Your brand is not just a logo, tagline, or product. Your brand is a human - a living, breathing thing, with its own personality that speaks to your target audience and represents the values and quality of your company.

Social media marketing is the process of using social media platforms to promote a product or service, but for some small businesses, social media marketing doesn’t appear to be a priority when it should. It’s been proven that social media marketing is an effective way to reach and engage with a small business’s target audience and drive sales. Here are a few of the main reasons why every small business should be doing social media marketing.

Customer experience, or the way a customer feels during their interactions with a business, is becoming increasingly important in marketing. A positive customer experience can lead to increased customer satisfaction, loyalty, and advocacy, which can drive business growth. On the other hand, a negative customer experience can lead to lost customers and damage to a company's reputation.

Without question, we can all agree that technology is rapidly advancing - especially with most eyes on the latest new technological marvel by OpenAI poised to change the world being the multipurpose AI chatbot ChatGPT which has already proven its usefulness in all manner of industries, including in advertising. But with such great advancements as this, it begs the question, “what does the future of advertising look like?”

For some businesses, sometimes the simplest marketing tactic is the best one. This would especially be the case for any independent small business (i.e, cafe, restaurant, etc.) opening on a high street. Naturally, they would assume that they need to promote their business to a local audience…and they would be right to assume so. However, knowing the path to take and actually walking along that path are two separate matters.

We’ve ALL heard of them before and their infamous reputations for being total divas (this is of course a completely exaggerated stereotype) - yes we’re here to talk about influencers and why you should include influencer marketing in your marketing strategy!

When you work for a brand that many many different channels in which it’s able to reach its audience, it can be hard to ensure consistency across all of those channels. Your brand needs to ensure that its messaging is consistent across all channels and gives off the impression that all the brand’s channels sit together as one cohesive unit. That’s where integrated marketing communications (IMC) comes in to play.

Social media marketing is a powerful marketing practice and incredibly fast-paced. But when you’re managing multiple different accounts on different channels all at once, it can sometimes get a little manic. The key is effective time management. Here are our top 5 tips…

Marketing budgets can generally be limited, especially for small businesses, which means it is important to get the biggest bang for your buck out of your marketing budget.

Social is a big deal when it comes to marketing your product or service. But how do you know if your social media marketing efforts are working? Which metrics really matter, and which ones are just noise?

User-generated content (UGC) is any content created by users, rather than a brand or business. This includes reviews, ratings, comments, social media posts, and other forms of online content. Harness the power of UGC and grow an audience that autonomously creates positive UGC based on your brand. UGC can be a powerful tool for building brand awareness and engaging with customers.

Data is a crucial component of any marketing campaign, as it helps businesses understand their customers and make informed decisions about their marketing efforts. By gathering and analysing customer insights, businesses can create targeted and effective marketing campaigns that drive results.

We as a species have been telling stories for thousands of years. The teachings of religions are shared in the form of stories. There are whole industries in which we pay money for a story, such as theatre, cinema and books. Suffice it to say, humans like a good story! It therefore only seems logical that storytelling can be a powerful marketing tool that can help businesses connect with their audience and build brand awareness.

Surely we aren’t the only ones who find it hard to keep up-to-date with the latest sizes for Social Media graphics?!

Would you believe that a whopping 47% of small business owners run marketing entirely on their own? Many small business owners are running their marketing on their own, among a thousand other things and are not able to dedicate the time necessary for running effective marketing campaigns. To help you along your marketing journey, here are the top websites every business owner needs to bookmark to help with marketing.

Ensuring that your marketing team is learning new skills and acquiring new knowledge is one of the best things you can do for your team to continue levelling up. With the world of marketing constantly advancing, the importance of keeping up with new trends and apps is crucial to staying relevant.

Having a marketing strategy is absolutely essential for any business to be able to reach the right people, communicate with them effectively and ultimately, drive sales.

Here’s what happens when you DON’T have a marketing strategy in place…

How do you form a deep connection with a person or people, without really understanding who they are, what drives them and how to reach them? And, how do you know if the people you are trying to connect with, are the people who your business, product or service is most suited for?

The answer is, through strategy.

When preparing to launch a new product to the market, the process can be daunting. There are so many things to think about and it’s important that when you launch the product, you cut through the noise as much as possible.

A personal brand is your own unique set of characteristics that helps people understand who you are and what you stand for. It’s what makes you special—a unique combination of skills, knowledge, experience, and personality traits that differentiates you from other people in your field.