the importance of building a personal brand.

A personal brand is your own unique set of characteristics that helps people understand who you are and what you stand for. It’s what makes you special—a unique combination of skills, knowledge, experience, and personality traits that differentiates you from other people in your field. Your personal brand provides an image that reflects who you are as a professional, and it's one of the most important things you can do to build your career or boost your business. Whether you're looking for a job or trying to attract clients, having an online presence that shows off all your best qualities will help make sure people hire the right person for the job. 

/ A personal brand is about you and your reputation. 

A personal brand is the image you create for yourself. It's the first thing people will see when they Google you, and it can be a positive or negative reflection of who you are. Personal branding is the story your audience hears from you—the way you talk about yourself, your experiences and skills, and what makes them unique. 

/ A personal brand shows your audience who you are as an individual. 

People buy into people and your personal brand is an extension of who you are as an individual. It's about your values, what you stand for and the things that matter most to you. It's also the way in which people perceive and remember you. Think of it as the sum total of what makes up who you are; your personality, experiences, skills and more. A personal brand tells others how they should view and interact with us: what we stand for, how we want to be perceived by others and our values - all these factors inform how we build our own personal brands. 

/ A personal brand makes you memorable. 

A personal brand is your reputation. It's how people think of you, what they remember about you and how they describe you when they meet someone new. It's who you are as an individual, not just the role that you play in your organisation. 

This means that it's more than just a résumé or LinkedIn profile—it's the whole package: everything from how you dress and speak to what information is on Facebook or Twitter about your personality and interests. And since an employer or potential client won't see all these things at once (or even most of them), it can help to have a professional portrait taken for websites, social media profiles and resumes or business cards so that potential employers or clients get a sense of who they're hiring before they even meet you face-to-face! 

/ You can develop your personal brand through social media, newsletters, speaking engagements and more. 

You can develop your personal brand through posting your thoughts and opinions, and sharing your personality on social media. Social media is a powerful tool for building your name as an expert in your field. If people are looking for answers to their questions, they'll find them on the Internet. You can use social media to share your story and connect with others who have similar interests. 

You should also use this platform to get yourself out there! Use Twitter to connect with others in the field of psychology; LinkedIn to network with professionals from around the world; Facebook because everyone has one these days; Instagram because it's fun...and then there's TikTok etc… the list is endless but which ones you chose to build your brand on depend on who you are trying to build connections with. 

Another way you can build relationships through social media is by sharing knowledge—whether it's yours or someone else's doesn't matter as long as it helps people somewhere along the way! 

Publishing monthly or quarterly newsletters sharing your personal tips and advice is also a great way to build your brand, and speaking engagements and events where your target customer or employer might be is always a good way to get you some positive publicity in a space that suits you.  

/ Be part of a community; join groups, meetups, or industry associations. 

Every community has its own set of rules, etiquette, and culture. To be part of the group and make friends, you need to learn these customs and follow them. The best way to do this is by being actively involved in your field or industry. You can join a group that shares common interests with other people in your field; a meetup; or an association specifically for professionals in your industry.  

For example: if you’re writing a book about financial planning strategies for small businesses, join a Facebook group called “Small Business Finance Tips” where members share ideas and advice on all things finance, cash flow, tax etc.  

You should also read articles written by other writers who are active on social media—that way, you will gain insight into what makes them successful at promoting themselves online so that you can emulate it when building your personal brand as well. 

/ The easier it is to find something good about you on the web, the more likely people are to hire you. 

The importance of having an online presence can't be overstated these days. The more easily searchable your name is on the web, the more likely people will find good things about you when they check out your background before meeting with or hiring you for a job opportunity.  

Why not get started? 

A personal brand is a powerful asset that can help you advance your career and build connections with other professionals in your field. By defining yourself as an individual, rather than just another face in the crowd, you will be able to build relationships with potential employers and clients who are looking for someone who fits their business needs exactly. The more you work on developing this aspect of yourself and sharing it with others online via social media networks like LinkedIn or Twitter; newsletters sent out monthly or quarterly; speaking engagements at industry events; or even some combination of all three! 

If you would like us to help you build your personal brand – get in touch with our personal branding experts today.