We've all been there: you set out to write something that you find interesting, but then it goes nowhere. You start over again and end up with a completely different idea. Your third attempt is probably closer to what you originally wanted but still not quite there.

In an article recently published by Marketing Week, they deep dive into why eCommerce businesses should be ensuring that TikTok is a key part of their marketing strategy.

Top tips on how to build your email marketing list and ensure your emails are engaging for your audience.

To all the business owners and marketing teams out there, here is how to target an 18-year-old girl - living in London from an 18-year-old girl - living in London:

Your brand isn’t just your logo. Your brand should drive, align and guide everything you do in your business. It’s the intersection of your vision, values and culture as perceived by your customers. It encompasses why you exist, your personality, unique identity, culture and the promise that you market to your customers.

When you look back at a decade ago, it’s very easy to feel overwhelmed by the constant stream of innovation, and whilst change usually excites me as a marketeer, I can't help but feel a little scared of it too.