10 best courses to level up your in-house marketing team!
Ensuring that your marketing team is learning new skills and acquiring new knowledge is one of the best things you can do for your team to continue levelling up. With the world of marketing constantly advancing, the importance of keeping up with new trends and apps is crucial to staying relevant.
> Here are our 10 recommended marketing courses:
1. Fundamentals of Digital Marketing – Google Digital Garage
https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing
This course from Google Digital Garage is great as either a refresher or for a new starter on your marketing team. Fluently knowing the fundamentals of digital marketing is going to be a game changer to your thought process when drafting emails, social post copy, setting up webinars etc to market to your target audience.
2. TikTok Masterclass - Complete Guide to Using Tik Tok – Skillshare
https://www.skillshare.com/en/classes/TikTok-Masterclass-Complete-Guide-to-Using-Tik-Tok/1888435467
With TikTok becoming the go-to app for brand exposure, knowing how to use the app efficiently and effectively will allow your TikTok marketing to go smoothly - meaning less time fumbling around and more time doing.
3. The art of persuasion - Alison
https://alison.com/course/the-art-of-persuasion
A lot of people underestimate the art of persuasion as a key skill to have in marketing. Remember, when marketing a product or service, your end goal is to make that sale or to make that impact of having your business remembered, and that is when the power of persuasion can help you win that sale and remain in your target market’s minds!
4. Email Marketing Made Easy For Beginner – Udemy
https://www.udemy.com/course/email-marketing-made-easy-for-beginners/
Email marketing is one of the most effective marketing methods and also one of the most common. However, it is also a marketing method that can go extremely wrong and not give you the expected return on investment if not done correctly. Through this, learn to avoid this and build effective campaigns.
5. Graphic Design Basics – Canva
https://www.canva.com/designschool/courses/graphic-design-basics/?lesson=design-to-communicate
Graphics are important when marketing because they are part of your brand identity. They include your brand colours and logo, as well as unique accompanying visual elements to personalise your social media posts and blogs. Knowing the basics is massively useful to keep your marketing on brand.
6. Social Media Analytics – Quintly
https://academy.quintly.com/courses/free-social-media-analytics
With all the marketing efforts you and your team undertake, it is vital that you analyse your social media analytics to understand what content is popular and what content is not to help with your marketing strategy and plans, ensuring the content you are putting out will appeal to your followers.
7. Effective communication in the workplace – The Open University
Working in marketing means you are constantly collaborating and working as a team. Once your team have mastered how to effectively communicate, working together will become a smoother process and everyone will know what is going on. Improving this skill as a team is hugely beneficial for future projects and your goals of taking on more work and clients.
8. Social Media Marketing – HubSpot
https://academy.hubspot.com/courses/social-media
As a marketing team in this digital age, social media knowledge is a must-have in order to modernise your business, boost brand awareness, and reach your customers. It’s important to know how to curate social media posts that are effective and how you do that with a strategy.
9. Excel For Everyone: Core Foundations – edX
https://www.edx.org/course/excel-for-everyone-core-foundations
When starting out in marketing, I think I underestimated how much I would have to use Microsoft Excel. We use it for so much; lists, strategies, plans, analyses and more! It is beneficial if you are comfortable with Excel and know how to use it for different purposes to get the most out of it.
10. SEO course – HubSpot
In marketing, we are constantly creating, writing copy and writing blogs. Learning SEO and knowing how to write the right things in order to score a top spot on a Google search when people are searching for solutions is the best thing for lead generations and brand awareness.
Enrol in these courses to level up your in-house marketing team and, if you need help curating that killer marketing strategy, we can help! Get in touch with us here.
