Prior to Covid, Salway Cookhouse was already struggling to find its identity and its niche in a competitive high street, positioning itself as a high-end bar & restaurant serving Portuguese-inspired cuisine - but more importantly, they were struggling to make a profit. Find out how our digital doctor helped this business transform itself into a trendy hot spot.

Having a marketing strategy is absolutely essential for any business to be able to reach the right people, communicate with them effectively and ultimately, drive sales.

Here’s what happens when you DON’T have a marketing strategy in place…

How do you form a deep connection with a person or people, without really understanding who they are, what drives them and how to reach them? And, how do you know if the people you are trying to connect with, are the people who your business, product or service is most suited for?

The answer is, through strategy.

When preparing to launch a new product to the market, the process can be daunting. There are so many things to think about and it’s important that when you launch the product, you cut through the noise as much as possible.

My first marketing role out of University was for a start-up that had just received a round of investment. I was one of the first marketing hires and had a good relationship with the CEO, but, it wasn’t unknown to me that the guy was absolutely INSANE…

A personal brand is your own unique set of characteristics that helps people understand who you are and what you stand for. It’s what makes you special—a unique combination of skills, knowledge, experience, and personality traits that differentiates you from other people in your field.

We've all been there: you set out to write something that you find interesting, but then it goes nowhere. You start over again and end up with a completely different idea. Your third attempt is probably closer to what you originally wanted but still not quite there.

Now, you may be asking... a child that creative, how was he not snapped up by Google or Apple? This was a pivotal point in my childhood, and I am still convinced that companies who have used the letter ‘Z’ instead of ‘S’ must have stolen it from me!

“How about eye-shadow remover for a panda?” I said to my team. It took them a minute to join the dots, then roars of laughter ensued.

In an article recently published by Marketing Week, they deep dive into why eCommerce businesses should be ensuring that TikTok is a key part of their marketing strategy.

Top tips on how to build your email marketing list and ensure your emails are engaging for your audience.

I am just starting out in my career but let’s just say I had no idea this was what I was going to be doing at 18. Here’s why doing a marketing apprenticeship is a good idea for young creatives!

To all the business owners and marketing teams out there, here is how to target an 18-year-old girl - living in London from an 18-year-old girl - living in London:

The stereotypes of the youngest child are as follows: manipulative, attention seeking and outgoing. Now you may be wondering why this is important, but to tell you my journey into the fabulous world of marketing – it absolutely is.

At the very start of my career, right after I finished University I was working for an early-stage start-up smoothie brand. Here’s a mistake I made that taught me a lesson…

Your brand isn’t just your logo. Your brand should drive, align and guide everything you do in your business. It’s the intersection of your vision, values and culture as perceived by your customers. It encompasses why you exist, your personality, unique identity, culture and the promise that you market to your customers.

When you look back at a decade ago, it’s very easy to feel overwhelmed by the constant stream of innovation, and whilst change usually excites me as a marketeer, I can't help but feel a little scared of it too.