Learn how social media can benefit your e-commerce business, including increased reach, trust and credibility, and traffic and sales. Discover the power of social media and start leveraging it to grow your business.

Social media marketing is the process of using social media platforms to promote a product or service, but for some small businesses, social media marketing doesn’t appear to be a priority when it should. It’s been proven that social media marketing is an effective way to reach and engage with a small business’s target audience and drive sales. Here are a few of the main reasons why every small business should be doing social media marketing.

Without question, we can all agree that technology is rapidly advancing - especially with most eyes on the latest new technological marvel by OpenAI poised to change the world being the multipurpose AI chatbot ChatGPT which has already proven its usefulness in all manner of industries, including in advertising. But with such great advancements as this, it begs the question, “what does the future of advertising look like?”

We’ve ALL heard of them before and their infamous reputations for being total divas (this is of course a completely exaggerated stereotype) - yes we’re here to talk about influencers and why you should include influencer marketing in your marketing strategy!

When you work for a brand that many many different channels in which it’s able to reach its audience, it can be hard to ensure consistency across all of those channels. Your brand needs to ensure that its messaging is consistent across all channels and gives off the impression that all the brand’s channels sit together as one cohesive unit. That’s where integrated marketing communications (IMC) comes in to play.

Social media marketing is a powerful marketing practice and incredibly fast-paced. But when you’re managing multiple different accounts on different channels all at once, it can sometimes get a little manic. The key is effective time management. Here are our top 5 tips…

Social is a big deal when it comes to marketing your product or service. But how do you know if your social media marketing efforts are working? Which metrics really matter, and which ones are just noise?

User-generated content (UGC) is any content created by users, rather than a brand or business. This includes reviews, ratings, comments, social media posts, and other forms of online content. Harness the power of UGC and grow an audience that autonomously creates positive UGC based on your brand. UGC can be a powerful tool for building brand awareness and engaging with customers.

Surely we aren’t the only ones who find it hard to keep up-to-date with the latest sizes for Social Media graphics?!

When preparing to launch a new product to the market, the process can be daunting. There are so many things to think about and it’s important that when you launch the product, you cut through the noise as much as possible.

A personal brand is your own unique set of characteristics that helps people understand who you are and what you stand for. It’s what makes you special—a unique combination of skills, knowledge, experience, and personality traits that differentiates you from other people in your field.

In an article recently published by Marketing Week, they deep dive into why eCommerce businesses should be ensuring that TikTok is a key part of their marketing strategy.