Your brand is not just a logo, tagline, or product. Your brand is a human - a living, breathing thing, with its own personality that speaks to your target audience and represents the values and quality of your company.

Social media marketing is the process of using social media platforms to promote a product or service, but for some small businesses, social media marketing doesn’t appear to be a priority when it should. It’s been proven that social media marketing is an effective way to reach and engage with a small business’s target audience and drive sales. Here are a few of the main reasons why every small business should be doing social media marketing.

Customer experience, or the way a customer feels during their interactions with a business, is becoming increasingly important in marketing. A positive customer experience can lead to increased customer satisfaction, loyalty, and advocacy, which can drive business growth. On the other hand, a negative customer experience can lead to lost customers and damage to a company's reputation.

Without question, we can all agree that technology is rapidly advancing - especially with most eyes on the latest new technological marvel by OpenAI poised to change the world being the multipurpose AI chatbot ChatGPT which has already proven its usefulness in all manner of industries, including in advertising. But with such great advancements as this, it begs the question, “what does the future of advertising look like?”

For some businesses, sometimes the simplest marketing tactic is the best one. This would especially be the case for any independent small business (i.e, cafe, restaurant, etc.) opening on a high street. Naturally, they would assume that they need to promote their business to a local audience…and they would be right to assume so. However, knowing the path to take and actually walking along that path are two separate matters.

We’ve ALL heard of them before and their infamous reputations for being total divas (this is of course a completely exaggerated stereotype) - yes we’re here to talk about influencers and why you should include influencer marketing in your marketing strategy!

When you work for a brand that many many different channels in which it’s able to reach its audience, it can be hard to ensure consistency across all of those channels. Your brand needs to ensure that its messaging is consistent across all channels and gives off the impression that all the brand’s channels sit together as one cohesive unit. That’s where integrated marketing communications (IMC) comes in to play.

Marketing budgets can generally be limited, especially for small businesses, which means it is important to get the biggest bang for your buck out of your marketing budget.

Having a marketing strategy is absolutely essential for any business to be able to reach the right people, communicate with them effectively and ultimately, drive sales.

Here’s what happens when you DON’T have a marketing strategy in place…

How do you form a deep connection with a person or people, without really understanding who they are, what drives them and how to reach them? And, how do you know if the people you are trying to connect with, are the people who your business, product or service is most suited for?

The answer is, through strategy.

When preparing to launch a new product to the market, the process can be daunting. There are so many things to think about and it’s important that when you launch the product, you cut through the noise as much as possible.

When you look back at a decade ago, it’s very easy to feel overwhelmed by the constant stream of innovation, and whilst change usually excites me as a marketeer, I can't help but feel a little scared of it too.