Discover the essential role that SEO plays in driving e-commerce sales. From improving search engine visibility to increasing website traffic and conversions, learn how SEO can help your e-commerce business succeed in the digital age.

Your brand is not just a logo, tagline, or product. Your brand is a human - a living, breathing thing, with its own personality that speaks to your target audience and represents the values and quality of your company.

Social media marketing is the process of using social media platforms to promote a product or service, but for some small businesses, social media marketing doesn’t appear to be a priority when it should. It’s been proven that social media marketing is an effective way to reach and engage with a small business’s target audience and drive sales. Here are a few of the main reasons why every small business should be doing social media marketing.

Customer experience, or the way a customer feels during their interactions with a business, is becoming increasingly important in marketing. A positive customer experience can lead to increased customer satisfaction, loyalty, and advocacy, which can drive business growth. On the other hand, a negative customer experience can lead to lost customers and damage to a company's reputation.

Without question, we can all agree that technology is rapidly advancing - especially with most eyes on the latest new technological marvel by OpenAI poised to change the world being the multipurpose AI chatbot ChatGPT which has already proven its usefulness in all manner of industries, including in advertising. But with such great advancements as this, it begs the question, “what does the future of advertising look like?”

For some businesses, sometimes the simplest marketing tactic is the best one. This would especially be the case for any independent small business (i.e, cafe, restaurant, etc.) opening on a high street. Naturally, they would assume that they need to promote their business to a local audience…and they would be right to assume so. However, knowing the path to take and actually walking along that path are two separate matters.

We’ve ALL heard of them before and their infamous reputations for being total divas (this is of course a completely exaggerated stereotype) - yes we’re here to talk about influencers and why you should include influencer marketing in your marketing strategy!

Social media marketing is a powerful marketing practice and incredibly fast-paced. But when you’re managing multiple different accounts on different channels all at once, it can sometimes get a little manic. The key is effective time management. Here are our top 5 tips…

Social is a big deal when it comes to marketing your product or service. But how do you know if your social media marketing efforts are working? Which metrics really matter, and which ones are just noise?

User-generated content (UGC) is any content created by users, rather than a brand or business. This includes reviews, ratings, comments, social media posts, and other forms of online content. Harness the power of UGC and grow an audience that autonomously creates positive UGC based on your brand. UGC can be a powerful tool for building brand awareness and engaging with customers.

Data is a crucial component of any marketing campaign, as it helps businesses understand their customers and make informed decisions about their marketing efforts. By gathering and analysing customer insights, businesses can create targeted and effective marketing campaigns that drive results.

It was 2021 and the pandemic had already been going on for a year. Bars began to re-open, but a bar by the name of The Front Room situated in north-east London is one that had noticed a significant fall in sales. Discover how our digital doctor gave this bar a marketing boost on a budget!

Prior to Covid, Salway Cookhouse was already struggling to find its identity and its niche in a competitive high street, positioning itself as a high-end bar & restaurant serving Portuguese-inspired cuisine - but more importantly, they were struggling to make a profit. Find out how our digital doctor helped this business transform itself into a trendy hot spot.

When preparing to launch a new product to the market, the process can be daunting. There are so many things to think about and it’s important that when you launch the product, you cut through the noise as much as possible.

“How about eye-shadow remover for a panda?” I said to my team. It took them a minute to join the dots, then roars of laughter ensued.

In an article recently published by Marketing Week, they deep dive into why eCommerce businesses should be ensuring that TikTok is a key part of their marketing strategy.

Top tips on how to build your email marketing list and ensure your emails are engaging for your audience.

To all the business owners and marketing teams out there, here is how to target an 18-year-old girl - living in London from an 18-year-old girl - living in London: