Your brand is not just a logo, tagline, or product. Your brand is a human - a living, breathing thing, with its own personality that speaks to your target audience and represents the values and quality of your company.

Social media marketing is the process of using social media platforms to promote a product or service, but for some small businesses, social media marketing doesn’t appear to be a priority when it should. It’s been proven that social media marketing is an effective way to reach and engage with a small business’s target audience and drive sales. Here are a few of the main reasons why every small business should be doing social media marketing.

Customer experience, or the way a customer feels during their interactions with a business, is becoming increasingly important in marketing. A positive customer experience can lead to increased customer satisfaction, loyalty, and advocacy, which can drive business growth. On the other hand, a negative customer experience can lead to lost customers and damage to a company's reputation.

We’ve ALL heard of them before and their infamous reputations for being total divas (this is of course a completely exaggerated stereotype) - yes we’re here to talk about influencers and why you should include influencer marketing in your marketing strategy!

When you work for a brand that many many different channels in which it’s able to reach its audience, it can be hard to ensure consistency across all of those channels. Your brand needs to ensure that its messaging is consistent across all channels and gives off the impression that all the brand’s channels sit together as one cohesive unit. That’s where integrated marketing communications (IMC) comes in to play.

When preparing to launch a new product to the market, the process can be daunting. There are so many things to think about and it’s important that when you launch the product, you cut through the noise as much as possible.

A personal brand is your own unique set of characteristics that helps people understand who you are and what you stand for. It’s what makes you special—a unique combination of skills, knowledge, experience, and personality traits that differentiates you from other people in your field.

Now, you may be asking... a child that creative, how was he not snapped up by Google or Apple? This was a pivotal point in my childhood, and I am still convinced that companies who have used the letter ‘Z’ instead of ‘S’ must have stolen it from me!

Your brand isn’t just your logo. Your brand should drive, align and guide everything you do in your business. It’s the intersection of your vision, values and culture as perceived by your customers. It encompasses why you exist, your personality, unique identity, culture and the promise that you market to your customers.