> Blu Goblin.
/ Create a marketing strategy for the start-up brand.
MARKET RESEARCH *
SWOT ANALYSIS *
COMPETITOR ANALYSIS *
CUSTOMER PERSONA CREATION *
WEBSITE ANALYSIS *
SOCIAL MEDIA AUDIT *
MARKET CHANNEL IDENTIFICATION *
MARKET RESEARCH * SWOT ANALYSIS * COMPETITOR ANALYSIS * CUSTOMER PERSONA CREATION * WEBSITE ANALYSIS * SOCIAL MEDIA AUDIT * MARKET CHANNEL IDENTIFICATION *
> services provided:
+ market research
+ swot analysis
+ competitor analysis
+ customer persona creation
+ website analysis
+ social media audit
+ market channel identification
> the objective:
Blu Goblin creates premium, limited edition, exclusively licensed collectible models, replicas, figures and art, from nostalgia to modern day, across the worlds of entertainment and gaming. Our mission was to build them a marketing strategy that their to help them gain brand awareness and generate sales of their upcoming collections. They also wanted us to provide them with a promotional strategy for every product release.
> the approach:
We conducted a thorough analysis of Blu Goblin's target audience, competition, and messaging to develop a clear understanding of their position in the market. Through our strategic planning, we identified the need to focus on building a strong brand image and creating a loyal fan base.
> the roll out:
We recommended a multi-channel approach that would leverage social media, email marketing, and influencer partnerships to build awareness and drive sales. We also developed a promotional strategy for each product release, including social media advertising, influencer partnerships, and email campaigns. We created teaser campaigns leading up to each release to build anticipation and excitement among fans. We also created limited-time offers and exclusive discounts to incentivise fans to purchase the new products.
> the results:
Our strategic planning process identified the need to focus on building a strong brand image and creating a loyal fan base for Blu Goblin. Our multi-channel approach to building brand awareness and driving sales was designed to increase sales, build brand awareness, and develop a loyal fan base. The marketing strategy continues to be a cornerstone of Blu Goblin process and they are working through it with their in-house team.
