> AM Planned Maintenance.
/ Developing a marketing strategy that differentiates them from competition.
MARKETING STRATEGY *
SOCIAL MEDIA STRATEGY *
CONTENT CREATION *
SOCIAL MEDIA MANAGEMENT *
MARKETING STRATEGY * SOCIAL MEDIA STRATEGY * CONTENT CREATION * SOCIAL MEDIA MANAGEMENT *
> services provided:
+ marketing strategy
+ social media strategy
+ content creation
+ social media management
> the objective:
AM Planned needed help building up its brand awareness and engagement on social media. Our mission was to get the planned maintenance brand front of mind with its target audience and differentiate them from the competition.
> the approach:
To begin we produced an overarching marketing strategy for the business in-line with their company goals. This included full market analysis, data insights, competitor analysis, target market analysis, and more. The research gave us a deep understanding of their market, and we discovered that there was a huge opportunity for them to build brand awareness within their target audiences on social media, particularly on LinkedIn which is where we discovered their audience spend their time scrolling.
> the roll out:
We then used the information to produce a social media strategy and to identify the key content pillars that their audience would find most engaging. We then created a content calendar tailored to the strategy, and produce all social media content for the brand’s Facebook and LinkedIn Channels, including any accompanying graphics or videos.
> the results:
We saw a huge step-change in employee and existing client engagement, and increased the brands LinkedIn followers by 22% in under 1 year. The consistency of posts allowed the leadership team to re-purpose the content and build up their own personal brands, which is a huge area of growth for the company.