> Build Warranty.
/ Creating a marketing strategy that connects with their ideal clients.
MARKET RESEARCH *
SWOT ANALYSIS *
COMPETITOR ANALYSIS *
CUSTOMER PERSONA CREATION *
WEBSITE ANALYSIS *
SOCIAL MEDIA AUDIT *
MARKET CHANNEL IDENTIFICATION *
MARKET RESEARCH * SWOT ANALYSIS * COMPETITOR ANALYSIS * CUSTOMER PERSONA CREATION * WEBSITE ANALYSIS * SOCIAL MEDIA AUDIT * MARKET CHANNEL IDENTIFICATION *
> services provided:
+ market research
+ swot analysis
+ competitor analysis
+ customer persona creation
+ website analysis
+ social media audit
+ market channel identification
> the objective:
Build Warranty is the number 1 choice for construction warranty solutions. Our mission was to build them a marketing strategy that their in-house team could implement to help them level-up their existing marketing efforts and gain further insight into the marketing channels they should be focussing on.
> the approach:
With all marketing strategies, we begin with extensive market research including looking at data, industry trends, competitors and conducting a thorough target market analysis. We then carry-out a full analysis of the strengths, weaknesses, opportunities and threats of the business and use this information to do audit their existing marketing channels.
> the roll out:
With the research gathered, we create customer personas for the brand and identify which channels they should be focussing their budget on to best connect with their market and stand out from the competition. The marketing strategy is then delivered to client, for them to implement themselves or to engage us / another agency to implement parts or all of it.
> the results:
We delivered a marketing strategy to the client, and confirmed to them that their existing channels were on the right track however needed refinement in the way they utilise those channels.
