> Raffingers Accountants.
/ Develop and implement a social strategy to build brand awareness for Raffingers amongst Millennial and Gen-Z business owners.
STRATEGIC PLANNING *
CHANNEL SET-UP *
ACCOUNT MANAGEMENT *
CONTENT CREATION *
MARKETING AND PROMOTION *
ANALYSIS *
STRATEGIC PLANNING * CHANNEL SET-UP * ACCOUNT MANAGEMENT * CONTENT CREATION * MARKETING AND PROMOTION * ANALYSIS *
> services provided:
+ strategic planning
+ channel set-up
+ channel management
+ content creation
+ marketing and promotion
+ analysis
> the objective:
Our objective was to help the accountancy firm build brand awareness and credibility with Gen-Z and Millennial business owners. We wanted to develop a social media strategy that would showcase the firm's expertise in a fun and engaging way, while also building relationships with potential clients.
> the approach:
To achieve our objectives, we developed a three step approach:
Strategic Planning: We conducted a thorough analysis of the accountancy firm's target audience, competition, and messaging to develop a clear understanding of their position in the market. Through our strategic planning, we identified TikTok as a core channel that would help the firm reach Gen-Z and Millennial business owners. We then developed the concept of "Awkward Accountants", which would feature the firm's partners delivering expert advice in a humorous and engaging way.
TikTok Content Creation: We created a TikTok channel called "Awkward Accountants", featuring a mix of expert advice delivered awkwardly and funny videos to build relationships with potential clients. We worked with the accountancy firm to identify topics for the expert advice videos and then handled all aspects of the video creation, from scripting and filming to editing and distribution. We also provided creative direction for the funny videos to ensure they aligned with the brand's messaging and tone.
TikTok Channel Management: We managed the TikTok channel, overseeing all aspects of the channel's day-to-day operations. This included developing a content calendar, publishing new videos, responding to comments and messages, and monitoring analytics to identify opportunities for optimization.
> the roll out:
The TikTok channel launched in Q1 2023, with the first video going live in March. We release a new video every week, alternating between expert advice and funny videos. We used organic marketing to promote the channel, with a heavy focus on social media.
Throughout the roll-out, we manage the TikTok channel and provide regular updates to the accountancy firm on performance and opportunities for optimisation.
> the results:
Through our strategic campaign, we achieved significant growth in the follower base, effectively increasing brand awareness and exposure. Our creative content development and targeted marketing tactics led to increased engagement and meaningful interactions with the target audience.
