why you need to treat your brand like a human.
Your brand is not just a logo, tagline, or product. Your brand is a human - a living, breathing thing, with its own personality that speaks to your target audience and represents the values and quality of your company.
why is social media marketing for small businesses important?
Social media marketing is the process of using social media platforms to promote a product or service, but for some small businesses, social media marketing doesn’t appear to be a priority when it should. It’s been proven that social media marketing is an effective way to reach and engage with a small business’s target audience and drive sales. Here are a few of the main reasons why every small business should be doing social media marketing.
why you need to focus on customer experience in marketing.
Customer experience, or the way a customer feels during their interactions with a business, is becoming increasingly important in marketing. A positive customer experience can lead to increased customer satisfaction, loyalty, and advocacy, which can drive business growth. On the other hand, a negative customer experience can lead to lost customers and damage to a company's reputation.
the future of advertising: predictions and implications.
Without question, we can all agree that technology is rapidly advancing - especially with most eyes on the latest new technological marvel by OpenAI poised to change the world being the multipurpose AI chatbot ChatGPT which has already proven its usefulness in all manner of industries, including in advertising. But with such great advancements as this, it begs the question, “what does the future of advertising look like?”
maximising the impact of local marketing.
For some businesses, sometimes the simplest marketing tactic is the best one. This would especially be the case for any independent small business (i.e, cafe, restaurant, etc.) opening on a high street. Naturally, they would assume that they need to promote their business to a local audience…and they would be right to assume so. However, knowing the path to take and actually walking along that path are two separate matters.
the benefits and challenges of influencer marketing.
We’ve ALL heard of them before and their infamous reputations for being total divas (this is of course a completely exaggerated stereotype) - yes we’re here to talk about influencers and why you should include influencer marketing in your marketing strategy!
the benefits and challenges of integrated marketing communications.
When you work for a brand that many many different channels in which it’s able to reach its audience, it can be hard to ensure consistency across all of those channels. Your brand needs to ensure that its messaging is consistent across all channels and gives off the impression that all the brand’s channels sit together as one cohesive unit. That’s where integrated marketing communications (IMC) comes in to play.
don't panic! time management advice for social media professionals.
Social media marketing is a powerful marketing practice and incredibly fast-paced. But when you’re managing multiple different accounts on different channels all at once, it can sometimes get a little manic. The key is effective time management. Here are our top 5 tips…
how to maximise the impact of your marketing budget.
Marketing budgets can generally be limited, especially for small businesses, which means it is important to get the biggest bang for your buck out of your marketing budget.
you're wasting time on these social media metrics.
Social is a big deal when it comes to marketing your product or service. But how do you know if your social media marketing efforts are working? Which metrics really matter, and which ones are just noise?
the role of user-generated content in marketing.
User-generated content (UGC) is any content created by users, rather than a brand or business. This includes reviews, ratings, comments, social media posts, and other forms of online content. Harness the power of UGC and grow an audience that autonomously creates positive UGC based on your brand. UGC can be a powerful tool for building brand awareness and engaging with customers.
how to use customer insights & data to boost your marketing campaigns.
Data is a crucial component of any marketing campaign, as it helps businesses understand their customers and make informed decisions about their marketing efforts. By gathering and analysing customer insights, businesses can create targeted and effective marketing campaigns that drive results.
the power of storytelling in marketing: tips and techniques.
We as a species have been telling stories for thousands of years. The teachings of religions are shared in the form of stories. There are whole industries in which we pay money for a story, such as theatre, cinema and books. Suffice it to say, humans like a good story! It therefore only seems logical that storytelling can be a powerful marketing tool that can help businesses connect with their audience and build brand awareness.
10 websites every business owner needs to bookmark to help with marketing.
Would you believe that a whopping 47% of small business owners run marketing entirely on their own? Many small business owners are running their marketing on their own, among a thousand other things and are not able to dedicate the time necessary for running effective marketing campaigns. To help you along your marketing journey, here are the top websites every business owner needs to bookmark to help with marketing.