why you need to treat your brand like a human.
Your brand is not just a logo, tagline, or product. Your brand is a human - a living, breathing thing, with its own personality that speaks to your target audience and represents the values and quality of your company.
why is social media marketing for small businesses important?
Social media marketing is the process of using social media platforms to promote a product or service, but for some small businesses, social media marketing doesn’t appear to be a priority when it should. It’s been proven that social media marketing is an effective way to reach and engage with a small business’s target audience and drive sales. Here are a few of the main reasons why every small business should be doing social media marketing.
why you need to focus on customer experience in marketing.
Customer experience, or the way a customer feels during their interactions with a business, is becoming increasingly important in marketing. A positive customer experience can lead to increased customer satisfaction, loyalty, and advocacy, which can drive business growth. On the other hand, a negative customer experience can lead to lost customers and damage to a company's reputation.
the future of advertising: predictions and implications.
Without question, we can all agree that technology is rapidly advancing - especially with most eyes on the latest new technological marvel by OpenAI poised to change the world being the multipurpose AI chatbot ChatGPT which has already proven its usefulness in all manner of industries, including in advertising. But with such great advancements as this, it begs the question, “what does the future of advertising look like?”
the benefits and challenges of influencer marketing.
We’ve ALL heard of them before and their infamous reputations for being total divas (this is of course a completely exaggerated stereotype) - yes we’re here to talk about influencers and why you should include influencer marketing in your marketing strategy!
you're wasting time on these social media metrics.
Social is a big deal when it comes to marketing your product or service. But how do you know if your social media marketing efforts are working? Which metrics really matter, and which ones are just noise?
how to connect with gen-z through marketing.
To all the business owners and marketing teams out there, here is how to target an 18-year-old girl - living in London from an 18-year-old girl - living in London: