> On Time Shred.
/ Building a marketing strategy that their team can be excited about.
MARKET RESEARCH *
SWOT ANALYSIS *
COMPETITOR ANALYSIS *
CUSTOMER PERSONA CREATION *
WEBSITE ANALYSIS *
SOCIAL MEDIA AUDIT *
MARKETING CHANNEL IDENTIFICATION *
MARKET RESEARCH * SWOT ANALYSIS * COMPETITOR ANALYSIS * CUSTOMER PERSONA CREATION * WEBSITE ANALYSIS * SOCIAL MEDIA AUDIT * MARKETING CHANNEL IDENTIFICATION *
> services provided:
+ market research
+ swot analysis
+ competitor analysis
+ customer persona creation
+ website analysis
+ social media audit
+ marketing channel identification
> the objective:
On Time Shred are one of the leading businesses providing confidential shredding services. Our mission was to create a marketing strategy for them that would guide their team and drive them toward their plans for growth. It was essential that the strategy would get their team excited and encourage them to take ownership of certain projects.
> the approach:
With all marketing strategies, we begin with extensive market research including looking at data, industry trends, competitors and conducting a thorough target market analysis. We then carry-out a full analysis of the strengths, weaknesses, opportunities and threats of the business and use this information to do audit their existing marketing channels.
> the roll out:
With the research gathered, we create customer personas for the brand and identify which channels they should be focussing their budget on to best connect with their market and stand out from the competition. The marketing strategy is then delivered to the client, for them to implement themselves or to engage us / another agency to implement parts or all of it.
> the results:
We delivered a marketing strategy to the client, which gave them deep insights into their target market and how to best connect with them. The team are all excited by the strategy and different members will be taking accountability of different elements, they will also be using our team to help them stay accountable and drive specific projects and campaigns forward.
