> AM Planned Maintenance.
/ Building a brand that reflects their company values.
BRAND STRATEGY *
BRAND IDENTITY *
BRAND MESSAGING *
CONTENT MARKETING *
WEBSITE DESIGN *
BRAND EXPERIENCE *
BRAND STRATEGY * BRAND IDENTITY * BRAND MESSAGING * CONTENT MARKETING * WEBSITE DESIGN * BRAND EXPERIENCE *
> services provided:
+ brand strategy
+ brand identity
+ brand messaging
+ content marketing
+ website design
+ brand experience
> the objective:
AM Planned needed help increasing brand awareness, differentiating itself from its competitors, and creating an identity that reflects their values. Our mission was to help them build a brand and a message that cut through the noise.
> the approach:
To achieve our goal, we started by creating a brand strategy where we defined the brand’s purpose, values, personality and positioning. Using that information, we created the visual elements of the brand and developed the messaging for the brand that would be used across all communications channels.
> the roll out:
Once we had our brand identity and messaging locked down, we created and distributed content designed to specifically target their audience and build long-term relationships. We also needed to ensure that every touch point with the brand aligned, so we worked on new marketing collateral including brochures, pitch-decks and business cards, through to office branding and video production. Additionally, we needed to make sure that the website reflected the new brand strategy, so we completed a full website re-design for the business, which you can read more about here.
> the results:
We created a brand that massively stands out from competitors, and even more importantly it will make the employees and leadership team feel proud of the business they work for. The pitch deck that we produced for the client which included the brand messaging and identity, directly attributed to win a contract for the company worth over £ 1.4 million in year 1.
