Customer experience, or the way a customer feels during their interactions with a business, is becoming increasingly important in marketing. A positive customer experience can lead to increased customer satisfaction, loyalty, and advocacy, which can drive business growth. On the other hand, a negative customer experience can lead to lost customers and damage to a company's reputation.

When preparing to launch a new product to the market, the process can be daunting. There are so many things to think about and it’s important that when you launch the product, you cut through the noise as much as possible.

Top tips on how to build your email marketing list and ensure your emails are engaging for your audience.